Jun
5
By calling ourselves entrepreneurs we resign whatever resistance (or even, more bleakly idea of resistence) we might pose via ideology. We internalize the expectations of entrepreneurship, welcoming them into our studios as a means to thereby measure success and failure. Even the artist must justify him or herself according the terminology prescribed by capital. It is this latter point that I find most dangerous, precisely because of how difficult it is to shed those values once they have been adopted.
Artists are the new Spirit Hunters : Bad at Sports
Great article.